4 August 2017

New Brands At Alfie Wild

This season I'm welcoming two gorgeous brands to the store and both are Spanish.
Bobo Choses and Tiny Cottons have been absolute favourites of mine for years so I'm thrilled that I now bring them to you.

Bobo Choses is a brand created in an old toy factory which seems so fitting for a label focusing on fun, creative fashion and decor for children as well as writing the quirky books to accompany the collections.
It is a sustainable brand using recycled and organic fabrics and materials with production occurring in Spain.

The Dear World collection for AW 17 is focused on our beautiful oceans and the magic they hold within. Creatures from the deep, fishermen, ships and adventures on the seas. How we must be aware and so careful with how we treat them and their inhabitants so that they may continue to be here for us and healthy. Its a collection with a beautiful message.

The second Spanish brand to join us this season is Tiny Cottons. This is a brand that approaches fashion as an adults label. Quality is key for them and every piece reflects this. They also use recycled materials, pima cotton and production occurs in fair trade factories. Caring about the impact of production on the environment and the people creating the products is fundamental to this brands ethos. Their products are again made locally.

AW 17 tells us the story of the people and the landscape of Altiplano. They make reference to the culture in the prints, details, shapes of the collection with the phenomenal quality we would expect. Get off the beaten track and explore.

Both brands reflect what I want at Alfie Wild. Ethically produced, beautifully created fun unisex clothes for our children. These are pieces that grandparents will be happy to buy as well as parents as they speak to all of us wanting the best for our children.
I think you will love both collections and the beautiful sentiments behind these brands like I do.


27 April 2017

To Share Or Not to Share - That is The Question

Most of us have been there- should we put the kids in together?
Perhaps you are having another child and need a nursery. Perhaps you need an office for your home based business or a guest room for friends and relatives that descend frequently.

Our families experience was finding ourselves still living in our two bedroom cottage and having a second child (do we stay or do we go? ) and then, many years after embracing the shared room for our two sons, adding a third son to the mix. We still hadn't moved and we still hadn't renovated. For us there was no choice and as frustrating as our situation felt at the time, I feel it worked very well. Initially our second was in our room. On our eldests second birthday we moved the boys in together. Our second was four months old.

Any concerns were irrelevant because we had no choice. Admittedly I was sad not to be decorating a babies room but having the boys together was bliss. Our baby slept through from then on and I honestly believe that he felt the comfort of his sibling in the space with him. Neither woke the other which seemed miraculous. And the decorating part was fun! Once they progressed from a cot and a single into two singles I set it up like a little dormitory. Years later we put them into bunk beds and I made a curtain for the lower bunk and strung lights and bunting across the ceiling as though they were in their own little cabin. This also freed up the ever so important floor space for Lego and trains.

Our third had his "nursery" on a section of wall behind our bedroom door until he moved in with the boys. Yes I had three in one room which sounds crazy. It was a crazy kind of wonderful to be honest.
By then I had painted all our house floors and walls white so their room was lovely and bright. Having the white floors made the room feel much larger than it was and, despite the number of toys and books in there, quite uncluttered. Organisation was key to my sanity and indeed theirs. Wall shelves, a reading nook under the stairs, storage baskets under the two single beds and the cot ( by then we had moved the boys back to this and sold the bunks) and a storage sack at the end of each bed. It worked really well for our lifestyle and most importantly for their relationship.

Now we live in a larger house and the kids have their own spaces. Off they go and close their doors and it makes me a little sad that they aren't still sharing and we aren't all tumbling over each other in our tiny cottage.

I would never hesitate to put kids in together even when you have boy and girl. It makes it a little more challenging in terms of decorating but it is so much fun and so good for them. My oldest children shared until this year. They are thirteen and fifteen and it certainly didn't kill them. When they aren't hiding out in their own rooms these days they are driving each other crazy hanging out in one of their bedrooms. Its quite lovely.

There are many options from dormitory style single beds lined up to even triple bunks to the ceiling or tiered around the walls. Make each childs space personal with some wall shelves for display or treasures and art but make sure there is a designated communal zone too. Younger children need floor space, older children want a reading zone/ music listening hang out and somewhere to work. The possibilities are endless and the rewards for family life can be huge.

* Keep it visually controlled by selecting a colour palette, choosing matching beds ( same style different colours or different styles but the same colour) and bedding.
* Personalise it with a wall display above each bed, different bedside lamps, a little foot rug next to each bed and even a painted or wallpapered panel of wall declaring their sleep zone bringing some eclecticism to the room.
* Communal zones can be made clear with a large central floor rug, coordinated poufs or beanbags and if you have space a long wall built in desk. Again apply the same colour / style rule to the chairs to keep it visually smooth but personalised.



Shared spaces should be fun and function well for your families needs. Just remember storage storage storage.






Image Source
5. decoratualma.blogspot.com
6. photo by petra bindel for elle magazine

Beanbag by Home Day

Bedding By Nord 

Clear bookshelf by Ububub

Bunk Bed by Oliver Furniture 

Single Bed by Laurette 

#kidsdecor #kidsrooms #childrensinteriors #stylingforkids #boysrooms #sharedbedrooms #bunkbeds


7 December 2016

Christmas Shopping

My list is looking a little shaky as Santa's letters kept being altered by small enthusiasts. My fault for being too slow to post them after grabbing a screen shot I guess.
Do you keep your childrens letters? I feel its a bit like baby teeth. Has to happen but I can't actually bear to let them go.

We are having christmas at home this year which I love because the day starts sooooo early -sparrows! ) and the kids don't want to get dressed and leave their new goodies and frankly neither do I. Or rather I don't want to leave the bottle of bubbles just opened. The month is flying by already and we haven't baked the gingerbread house or listened to enough cheesy carols or even visited the big dude in red. I'm running out of time! Typical holiday season chaos.

Alfie Wild is busy with christmas right now with so many fabulous goodies online. Wrapping them up in bright red spots fills me with cheer. Did I tell you I love Christmas?

9 July 2016


Iris and Tali are the creatives behind Israeli brand NUNUNU. When the offerings for children were a sea of colour and a maze of prints their yearned for something stylish and more worthy of a young person to build their own ideas and perspectives upon. They never bowed to the assumptions that becoming a parent removed you from being cool and they wanted for their children what they wanted for themselves-style that was comfortable and superb quality. When their search came back empty their turned to their own imagination and created a world of minimalism for children. Starting with black for its simplicity and innocence they designed a range ready to fulfil dreams and ideas, a blank slate upon which to build.

Over the years the brand has built on those foundations and you see witty details and the insertion of select colours with each range and they are a favourite brand with celebrities dressing their kids in something that reflects their own style.

Back To School is Pre-Fall16 and it is an edgy mix of graphic prints and vintage wash along with the simple silhouettes they are so good at. Details like diagonal zips and ninja masks that pull out of the neck of a sweater are signature details the brand is known for.

You will find the range online now at alfiewild.com including the brands signature skull T's and star print baggy pants.

23 June 2016


Do you have a heart swelling pulse racing favourite colour? Do you search for it, ache for it, fill your home and your wardrobe with it?

I am a colour person. I have tried valiantly to be a minimalist monochrome loving person but I can't do it. That monochrome tidal wave on instagram just about killed me. Black and white is an accessory to make a colour pop for me. I gave it a whirl but the colour creeps back in fairly quickly.

There is a particular shade of green that I refer to as my 'dessert island' green. I wouldn't need food to sustain me if I could gaze upon that glorious shade. It drives my husband insane because its not quite grass green, not emerald, not murky yet not to bright. I know it when I see it. It caused me to buy six sets of pegs at Ikea the other month because they had the right green. Well it was close.

When I was pregnant with our first son we painted the walls green. A lovely shade called Wasabi. It was actually a little softer than wasabi and made a very pretty (not feminine) rather neutral and calming space for one then two boys to sleep in. I cried when they discontinued that colour. 
Green is wonderful in childrens rooms.


In our last house we painted a wall green. I know you're sighing- feature wall. I negotiated one wall. I had asked for the entire room......
It was pretty close to the green of my dreams and with white floors and walls it made me so happy. When we sold our house the first thing the new owners did was paint over it with a mushroom insipid biege shade. That also made me cry. Then they carpeted over my painstakingly painted white floors. we are all so different aren't we!

I have a constant battle when falling in love with rugs, furniture, artworks, light fittings and all the decorative goodies to be found in greens. I want it all to be greens.
The resurgence of house plants has been a brilliant gift. We know about the benefits for the air (they weren't silly in the 70's) but for the lovers of green it is a dream!



One thing I have always wanted is a green kitchen. Would you do your entire kitchen in your heart dancing favourite colour? How do you choose the shade or do you combine them. Could you do ALL the cabinets or the tiles (commitment!) or perhaps just the accessories before you get your courage up?

That green trolley makes me want the entire kitchen. 

With green I find it calms me, makes me incredibly happy. It can be vintage and modern and works with so many other colours and styles that you can always slip it in. I run the gamut these days and teal has part of my heart. The sea. The sky. The land. All together bringing me joy and filling my future house plans. 

1.  Loft Amsterdam
2.  The Style Files
3.  My Deer NL
4.  Road Trip Finland
5.  House Plants
6.  Desire To Inspire
7.  Decor Pad
8.  Plain English UK
9.  The Bungalow
10. Hus & Hem

Some of my favourites on the shopping list right now-

This new limited edition range of Atelier pieces in green from Dinosaur Designs is for the New York and London stores only.

Dinosaur Designs NY

This Harlowe pendant light stopped me in my tracks in Soho. Literally. Unlit it is a deeper green and on or off it is stunning over a dining table in large.

The stunning teal/emerald Iris overdyed rug.

Sage and Clare

Hello there delicious velvet chesterfield. Wilcox I want to cosy up with you right now.